Director of International Marketing

2 weeks ago

Bucharest, Bucureşti, Romania The Ridge Full time €40,000 - €80,000 per year
The Role:

You will be responsible for :

  • Drive International Growth: Build and execute localized marketing strategies that grow awareness and sales across key European markets.
  • Own Localization & Translation: Oversee adaptation of creative, copy, and campaigns for local markets so they feel native, not translated.
  • Optimize Paid Performance: Partner with the U.S. paid team to tailor ads, targeting, and creative for European audiences. Track and report ROI by region.
  • Collaborate on Email & Retention: Work closely with the Email/Retention team to adapt lifecycle marketing for timing, tone, and compliance across regions.
  • Cross-Functional Collaboration: Align with brand, creative, and performance teams to keep global and regional priorities in sync.
  • Measure & Iterate: Use data to identify wins, gaps, and next steps. Move fast on learnings.
  • Build for Scale: Spot process or tool gaps that hold back international growth and propose practical solutions.
Ideal Profile:
  • 8+ years in marketing, including leadership of international or multi-market campaigns.
  • Deep understanding of European markets, consumer behavior, and cultural nuance.
  • Strong background in performance marketing, localization, and content adaptation.
  • Proven ability to collaborate across time zones with a U.S.-based team.
  • Hands-on experience with paid media and creative review.
  • Comfortable in a lean setup where strategy and execution overlap.

You'll Thrive Here If You…

  • Think strategically but act quickly.
  • Care about precision more than polish.
  • Know how to translate a U.S. playbook for a global audience.
  • Value partnership and clear communication.
What's on Offer?
  • Join a market leader within Ecommerce / Marketplaces
  • Opportunity within a company with a solid track record of performance
  • Leadership Role

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