Brand Development Specialist

4 days ago

Bucharest, Bucureşti, Romania PuntoUP® Full time €30,000 - €60,000 per year

PuntoUP Professional Recruitment
is hiring a
Brand Development Specialist
for a fast-growing international advertising company operating in both the US and Europe.

The main purpose of the role is to lead and support the full product development lifecycle, from idea generation to prototype, testing, refinement, and launch, ensuring products are innovative, market-relevant, and supported by strong brand positioning and marketing strategies.

As a Brand Development Specialist, you will:

  • Collaborate with cross-functional teams to generate innovative product ideas that meet market needs and align with company objectives;
  • Develop new products together with internal teams, overseeing concept creation, prototype development, testing, and iteration;
  • Conduct market research to identify trends, competitor strategies, and customer preferences, turning insights into product development opportunities;
  • Implement rigorous quality control processes to maintain high product standards and ensure compliance;
  • Monitor project budgets and expenses, optimizing resources and identifying opportunities for improved efficiency;
  • Stay updated on industry trends, emerging technologies, and best practices in manufacturing and product development;
  • Identify and collaborate with the right spokespersons, authors, influencers, scientists, and experts who can contribute to product development and marketing (primarily based in the US);
  • Maintain communication with existing spokespersons and authors;
  • Review and approve final versions of texts produced by internal copywriters;
  • Participate in media buying meetings and brainstorming sessions to generate cutting-edge marketing ideas and improve conversion rates across channels.

Requirements:

  • Excellent command of English (written and spoken);
  • Strong communication skills and a proactive, results-driven mindset with a passion for launching innovative products;
  • Strong relationship-building skills;
  • Ability to identify and connect with the right people for the right tasks; previous experience as a headhunter is a plus;
  • Naturally curious and interested in understanding how things work;
  • Previous experience in marketing, product development, or copywriting is a strong advantage;
  • Prior work experience in the US is considered a plus;
  • Experience collaborating with suppliers from China, the UK, or the USA is a significant advantage;
  • Practical, resourceful, and solution-oriented, with strong problem-solving skills and a "can-do" attitude;
  • Ability to work effectively in a fast-paced, growth-oriented environment.

Offer

  • Attractive fixed salary.
  • Private medical insurance.
  • Career growth opportunities within an international team.
  • Professional, friendly work environment with additional perks.
  • 1-2 annual team buildings during working days.

All candidates who meet the above requirements are invited to apply online. We will contact only the most suitable candidates within two weeks.

For more opportunities, please visit our website

and upload your CV to our database to remain eligible for current or future roles. All applications will be treated with the utmost confidentiality.

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