Retention Strategist

We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.

The Role

Support and execute retention strategies that drive player engagement, loyalty, and revenue growth. Working closely with the Senior Retention Strategist, you'll help shape the player journey and create data-driven campaigns that keep players coming back for more.

Campaign Execution & Delivery

• Translate CRM Strategist briefs into accurate campaign builds across Retool, Bloomreach, and other operational platforms.
• Execute all configurations in line with established processes, documentation, and brand-specific requirements.
• Complete end-to-end QA on your own builds, ensuring targeting, logic, rewards, and scheduling are correct before handover for final approval.
• Manage assigned workload proactively, flagging risks to timelines or dependencies early to the Team Lead.

Quality Assurance & Compliance

• Follow the team's QA framework, checklists, and naming conventions to maintain high operational accuracy.
• Ensure every campaign meets compliance, data-privacy, and operational standards prior to launch.
• Support peer reviews when required, offering constructive, detail-oriented feedback.

Data Integrity & Platform Readiness

• Validate the availability and correctness of key data points required for your campaigns (segments, attributes, event triggers, reward parameters).
• Escalate detected data issues to the Team Lead, Martech, or BI as appropriate.
• Document anomalies clearly to support faster investigation and incident resolution.

Process Adherence & Improvement

• Follow all operational workflows consistently, contributing feedback to help refine them over time.
• Identify repetitive tasks suitable for templates or automation and share suggestions with the Team Lead.
• Participate in retrospectives, knowledge-sharing sessions, and testing of new operational tools or enhancements.

Cross-Functional Collaboration

• Work closely with CRM Strategists to clarify requirements, feasibility, and edge cases for each campaign.
• Communicate build timelines, blockers, and dependencies clearly and early.
• Support the flow of feedback from execution back into the strategy teams by documenting outcomes, constraints, or optimisation opportunities.

Reporting & Accountability

• Maintain accurate records of your campaign builds, QA outcomes, and delivery timelines.
• Contribute data to operational KPIs such as throughput, error rate, and SLA adherence.
• Support post-mortems by providing clear, factual detail on build steps, assumptions, and findings.

Why you will love it

You'll work at the intersection of creativity and data, helping design player experiences that combine storytelling, segmentation, and performance marketing in one ecosystem. This is a role for someone who loves turning data into strategy and strategy into engaging player moments. You'll have the opportunity to make a real impact on player engagement and retention while learning from experienced industry professionals. With support from the Senior Retention Strategist, you'll gain hands-on experience in executing strategies that shape the future of social gaming. You'll join a team that values innovation, collaboration, and personal growth in an environment where your ideas are heard and encouraged.

We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.