Digital Marketing Strategist

2 days ago

ClujNapoca, Romania beBeeDigital Full time €35,000 - €55,000
Job Title: Digital Marketing Strategist

About the Role:

  • We are seeking a highly skilled and experienced SEO Specialist to join our team. As an integral part of our digital marketing department, you will be responsible for developing and implementing effective SEO strategies that drive organic traffic and conversions.

  1. Responsibilities:

    On-Page SEO Optimization: Conduct thorough keyword research and implement on-page optimizations to improve website visibility and search engine rankings.

    Optimize meta titles, descriptions, headings, and internal linking structures to ensure maximum online exposure.

    Support content teams with SEO best practices for core pages, landing pages, and game descriptions to ensure cohesive branding across all platforms.

    Technical SEO Support: Assist in monitoring website performance using tools like Google Search Console and Ahrefs or Semrush.

    Identify and report technical SEO issues such as crawl errors, indexing problems, and page speed improvements.

    Support structured data implementation and mobile-friendliness audits to ensure a seamless user experience.

    Off-Page SEO: Build high-quality backlinks from relevant iGaming and high-authority domains to increase website credibility and authority.

    Execute digital PR campaigns to establish thought leadership and build brand awareness.

    Manage and optimize presence on review and rating platforms such as Trustpilot.

    Monitor and enhance the brand's reputation across forums, blogs, and media outlets.

    Track brand mentions and respond to feedback to maintain a positive public image.

    SEO Analysis & Reporting: Track rankings, organic traffic, and conversions to measure the success of implemented SEO strategies.

    Assist in compiling SEO performance reports and insights to inform future marketing decisions.

    Monitor competitor activity and industry trends to stay ahead of the competition.

    Collaboration & Growth: Work closely with content, marketing, and development teams to implement SEO strategies and ensure cohesive branding across all platforms.

    Stay updated on SEO trends, algorithm updates, and best practices to continuously improve and refine SEO strategies.

    Requirements:

    · Degree in Marketing, Communications, or a related field

    · English Proficiency: Strong written and verbal communication skills

    · Proven experience in developing and executing successful SEO strategies and at least 2 years of previous experience in a similar position in the iGaming industry

    · Proficient with SEO tools like Google Search Console, Google Analytics, Ahrefs or Semrush

    · Analytical Skills: Ability to interpret data, analyze website performance, and make data-driven decisions

    · Relevant certifications such as Google Analytics, Google Ads or SEMrush SEO is an advantage

    · Basic HTML & CMS Knowledge: Understanding of how websites work and experience with CMS platforms is a plus

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