Marketing Specialist

4 weeks ago

Bucharest, Bucureşti, Romania DORMEO HOME S.R.L. Full time

We are looking a Marketing Specialist to contribute to the creation of the marketing plan taking into account the company's strategy, characteristics of the local market and sales history.



How you will spend your time with us:
Contributing with new and creative campaign ideas, starting from the central guide (product in focus, key message, main tags);
Stock monitoring, helping estimation of product required for each activity/marketing campaign, cooperating with stock manager regarding product requests;
Creating campaign/product/pricing notifications to channel managers;
Creating all legal documents for each campaign/booster/activity (internal and external) and notify the sales managers. Ensuring that the internet and retail teams are correctly implementing all the regulations;
Daily monitoring campaign results and sales evolution;
Proposing additional actions to optimize campaign results (sales and clean the stock);
Offering constant support for all sales channels;
Creating briefs for production team for video spots/ testimonials;
Creating briefs for graphic designers;
Ensuring localization, production of centrally shared materials and presentations;
Making sure that production and design go in line with campaign briefs and brand strategy, defining key products for advertising, aligning final scripts, texts, visuals for channels;
Coordinating the design for all POSM (poster, flyers, coupons, catalogue and other materials) by localizing central materials OR implementing locally agreed ideas;
Creating calculations for every new product/offer/package/ campaign on every sales channel and sending the notification to sales managers;
Delivering internal presentations regarding new product introductions, marketing materials, business objective and communication strategy

Creating a strong liaison with the legal department in order to verify each campaign and offer, making sure that everything we communicate, promote and implement in the market is legally accurate.

Finding alternative solutions where attractive offers cannot be implemented due to legal limitations;

Overviewing the competition:
research on the pricing, placement, product (especially online);
Participating in video shootings;
Proof reading/checking internet and social media pages (campaign accuracy, regulations etc);
Contributing in organizing events (onsite and external – when necessary);
Planinng and creating content for all social media platforms ensuring that it is engaging, relevant, and aligned with the brand's messaging and tone of voice;
Contacting local and/or regional influencers/content creators and establish partnerships based on the marketing calendar. This may include gifting products, sponsoring posts, running giveaways, or collaborating on content.
Monitoring and analyzing social media metrics;

What we offer:
A generous team when it comes to sharing their experience and guiding your first steps in the company;
A place where your ideas and proposals are always listened to and where you will have the opportunity to shine;
Medical subscription;
Professional development plan, promotion opportunities within the company;
Meal vouchers;

Candidatul ideal
We are looking for a colleague for the position of Marketing Specialist

If you fit the description below, we would love to have you as part of the Dormeo Home Team:

You are a curious person and open to the new, with a fresh and creative perspective;
You are an organized person who is stimulated by a dynamic work environment;
You have previous marketing experience, minimum 1 year;
You have strong analytical skills: you take data-driven decisions;
You have the ability to find innovative solutions and adapt to change;
You like to work in a team and solve problems quickly and efficiently;
You have a bachelor's degree in marketing or related field;
You are fluent in English.

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